A Short Article About Bing   

Bing is the official and latest entry of Microsoft Corporation into the search engine wars. This opens yet another chapter in its pursuit to displace Google at the top.

Bing’s introduction was supported by an $80 million advertising campaign on almost all kinds of media in United States. The ads do not refer to rival search engines by name but instead they focused on promoting Bing’s quality especially on its web search features. The ads were trying to encourage users to switch, and declares that Bing is better in handling search overloads. Bing by the way is advertised as “decision engine” rather than a web search engine. Bing is the successor to MSN, Windows Live Search and Live Search. It was launched in May 2009 by Steve Ballmer, Microsoft’s CEO, on a conference in San Diego. In June of 2009, Microsoft unleashed Bing on the World Wide Web.

Microsoft also had a significant deal with Yahoo! to make Bing the power behind Yahoo! Search. They projected that by the year 2012, all Yahoo! Search clients should have been converted.

Here are some of the notable features of Bing:

• Bing employs the Quick Add attribute of Hotmail wherein the user can add into their e-mail, almost anything from Bing’s search results like images, reviews, and videos.
• Bing is integrated with Facebook. It uses Facebook Connect to display your Facebook friends. You can also send messages to your Facebook friends shown in the search results.
• It features background images which are changing daily. The images shown are mostly animals, beautiful places, people, sports, and more.
• The main picture is displayed on the image page along with several searches that pertain to that image.
• Information on other website can be seen within Bing using its “Enhanced View”.
• It displays section links and sub-links within the article on its result page. This feature is also present in other search engines.
• The navigation pane is located on the left side of the page which includes related and prior searches to the presently searched word.
• On its right side, a larger view of the page is seen including URLs of links used by the page.
• The customer service number of certain sites is also shown on the result page.
• Bing features a thumbnail video preview. It will automatically play the video by just floating the pointer over the video thumbnail.
• The result page of an image search shows scrolling images which can be adjusted in layout.
• Local information such as present traffic info, weather condition, business and people lists, is shown on the result page.
• When searching for a movie title, Bing will give a register of local movie houses showing the movie.
• When looking for a hotel in a city, Bing provides a list of hotels available in that city plus a map showing how to get there.

The fresh name together with the fantastic advertising campaign done by Microsoft will surely catch the attention of new and old visitors into trying Bing. They will find a search engine which has a solid performance in searching relevant information on the Web, and new features that may entice some of them to become regular users of Bing.

We don't provide SEO services and so we can't get you to the top of Bing. But we do repair computers so you can do it yourself.

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