What is the Google Caffeine Update?   

Google is the king of search engines and there’s no question about that. This is mostly due to their superior algorithm which is utilized to index as well as rank the entire World Wide Web. Google makes modification to this algorithm several times a year to keep it abreast with the current condition and environment of the internet. The Caffeine Update is one of those modifications but this is not an ordinary one according to Google. It is a major update that will change the way Google deliver their search results.

What is the aim of this update?

The Caffeine’s objective is essentially to clean and organize the filing system of Google. To make it even clearer, Google is just changing the way it saves and index data purposely to enlarge its huge database even more. Moreover, it also aims to provide better search results at a faster speed. Google had said that this update will not alter the method in which the search results are presented nor the appearance of their website. They had further stated that most users will not even detect the difference between the previous and current system. They did not say anything though if this update will affect the rankings of sites.

Will this update affect the ranking of sites?

Currently, there has been no hint from the online community that the update affected the ranking of sites. Various tests have been conducted by SEO professionals to check this issue and they all concluded that rankings were not affected, at least for now. Website owners get worried every time Google implements an update; they are worried about losing their ranking. Google on the other hand is aware of the weight of rankings to website owners and marketing sites as well. Google stated that they are not implementing updates that will ruin the efforts of honest SEO people.

When will this update be implemented?

Google is also known for keeping secrets especially when it comes to their algorithm modifications. They do not want the public to decipher the algorithm and find ways to influence the search results. Google however gives limited and general information regarding the changes in their updates. As of now, there is no definite date as to when this update is going to be implemented.

This update is still in the Beta stage to resolve some more coding issues, which means users will get to test only the basic infrastructure of the Caffeine. Companies use this strategy to test their product and to get important feedbacks from consumers. In the case of Google, they target the feedbacks coming from webmasters and power searchers.

The Caffeine Update by Google has been getting optimistic feedbacks so far from the online community. Many individuals especially SEO professionals are seeing just nominal changes in the way the search results are provided. However, what they’ve seen and tested is just the Beta version and surely more is to come. Nonetheless, Google is a respected name and more people are looking forward to using the Google search engine with the Caffeine update in the near future.

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